In today's economic environment, success in the hospitality industry does not come from simply doing a good job. Success come from outstanding management techniques and marketing expertise. PT Sofyan Hotels Tbk., with its subsidiary company PT Sofyan Hotels Management and Consultant is a full service hotel management company offering professional experience, targeted marketing and the industry “know how” to direct your hotel toward achieving optimal profit in the future . We combine seasoned judgment, concentrating on precise execution of strategies proven successful over the years, with an entrepreneurial flair that is essential to maintain the leading edge of higher performance levels for your assets.
The key is to optimize profit potential, optimize investor return and optimize asset value.
The beginning of the 70 was the first step for the company, to venture into the hotel and property business and later became recognized in the business community, central and government local governments including DKI Jakarta, as a national company, one of the pioneers of the hospitality business in Indonesia.
Sofyan Hotels, now in its forties year of operation, and is known in the profitable operation of medium class business and family hotels in Indonesia. In 1989, a major corporate action, vaulted the organization to public recognition and displays management's confidence in the company's strength both financially and operationally, Initial Public Offering (IPO) of its new shares PT. SOFYAN HOTELS Tbk., was oversubscribed by 300%.
In 1991 the corporation diversified to other supporting field such as design, construction engineering, and project management. Then together with “Brookshire Hotels” Washington D.C., U.S.A., established a joint operation Sofyan Brookshire Hotels. The Sofyan Brookshire's team has hands on experience in hotel
Management from smaller to medium size operations such as Betawi Sofyan Hotel in Jakarta, Best Western Hotel in Raleigh, North Carolina and Howard Johnsons, in USA, to larger more visible properties such Radisson Hotel in New York, Holiday Inn Southbend in Indiana and Hiltons in USA.
In line with the root of values and culture from the founder Drs. Sofyan Ponda, Sofyan Hotels consistently uses modern management principles, yet preserving values and teaching that were inherited to its founder. “The Original Sofyan's” character and ambience of the hospitality industry that are accepted guests, welcomed by the market, and recognized by the National Sharia Council of Indonesia, as the first Sharia Hotel in Indonesia, in July 2003.
The strength of Sofyan Hotels lies in its people. The depth of the personnel provide the company with expertise in all facets of hotel operations. We grow and develop the organization with respect to the limits of the human resources and their strength, commitment and enthusiasm. We balance the absolute hospitality requirements of quality service and with essential fiscal controls and marketing programs that create value and focus on increasing our assets worth, while being sensitive to the needs of ownership, community, guests, and staff.
The strength behind our commitment is Sofyan Hotels' motto, “performance through integrity and professionalism”